What is White Label SEO? The Benefits and Disadvantages

White Label SEO is a great way for businesses to outsource their SEO needs while maintaining control of their brand.

By working with a white label SEO provider, businesses can get the same high-quality service they would expect from an in-house team, without having to hire additional staff.

Plus, by using a white label provider, businesses can keep their proprietary information and techniques confidential. If you’re looking for a reliable and experienced SEO partner, consider using a white label provider.

In this article, I’ll be diving into what white label SEO is, the benefits, how to find a reputable white label SEO provider, and more.

In fact, during my team working at a digital marketing agency, I was able to see white label SEO services being provided firsthand and the pros and cons of it.

With that being said, let’s dive in.

What is White Label SEO?

White label SEO is a type of SEO service where the provider creates and manages the SEO campaign for the client, but the client brand is attached to the results.

This means that the client can take credit for any improvements in their search engine ranking, even though they did not do the work themselves.

White label SEO services are often used by digital marketing agencies who want to offer SEO to their clients but don’t have the expertise in-house. There are also a number of standalone white label SEO providers who work with businesses directly.

One advantage of using a white label SEO service is that it can be much cheaper than hiring an in-house team or working with an agency that specializes in SEO.

However, it’s important to make sure that you’re getting quality services, as not all white label providers are equal. When choosing a white label SEO provider, be sure to ask about their experience, what kind of results they’ve achieved for other clients, and what kind of support they offer.

I’ve seen white label SEO services that are awful and some that are great, so it really does vary.

I’ve also seen many benefits and disadvantages to white label SEO, let’s look at those now.

Benefits of White Label SEO Services

There are a number of benefits that come with using white label SEO services, which is why they’ve become so popular in recent years.

Some of the main benefits include:

1. You can focus on your core business

One of the main advantages of using white label SEO is that it allows businesses to focus on their core products and services.

By outsourcing your SEO needs, you can free up time and resources to focus on what you do best. This is especially beneficial for small businesses that may not have the staff or expertise to handle an in-house SEO campaign.

2. You can save money

As I mentioned earlier, white label SEO services can be much cheaper than working with an in-house team or an agency that specializes in SEO.

This is because you’re not paying for the overhead costs that come with hiring additional staff or contracting with an outside firm. Plus, most white label providers offer discounts for bulk orders, so you can save even more money if you’re working with multiple clients.

You can maintain control of your brand: One of the main concerns that businesses have when outsourcing is losing control of their brand.

However, with white label SEO, you can maintain complete control of your brand while still getting the expert services you need. This is because the white label provider will be working under your brand and using your logo, so you can be sure that your brand’s image is being maintained.

3. You can get expert services

Another big advantage of white label SEO is that you can get expert services without having to hire an in-house team.

This is because most white label providers are experienced SEO professionals who can help you improve your search engine ranking and get more traffic to your website.

Plus, they usually offer a variety of services such as link building, keyword research, and content creation, so you can be sure that you’re getting everything you need to improve your SEO.

Disadvantages of White Label SEO Services

There are also a few disadvantages that come with white label SEO services, which is why it’s important to weigh the pros and cons before hiring a provider.

Some of the main disadvantages include:

1. You may not get the results you want

One of the biggest dangers of white label SEO is that you may not get the results you’re hoping for.

This is because some white label providers cut corners to save time and money, which can hurt your SEO in the long run.

To avoid this, be sure to ask about a provider’s experience and results before hiring them. For example, I’ve seen white label SEO providers that have helped their clients achieve first page ranking on Google and I’ve also seen ones that have done nothing to improve their clients’ search engine ranking.

2. You may not have control over the work

Another downside of white label SEO is that you may not have as much control over the work as you’d like.

This is because most white label providers work with a number of clients, so they may not be able to give your project the attention it deserves.

To avoid this, be sure to ask about a provider’s workload before hiring them. For example, I’ve seen white label SEO providers that only work with a few clients at a time so they can give each one the attention they need — those are the providers you want to go with.

Because trust me, speaking from agency experience and working on up to 7 clients at a time within a 5-day work week, it’s impossible to give every client equal treatment and quality of work.

3. You may not be able to get the customized service you want

Finally, another disadvantage of white label SEO is that you may not be able to get the customized service you’re looking for.

This is because most white label providers offer pre-packaged services that may not be a perfect fit for your needs.

To avoid this, be sure to ask about a provider’s services before hiring them. For example, I’ve seen white label SEO providers that offer customized services based on a client’s needs — those are the providers you want to go with.

Now that you know the pros and cons of white label SEO services, you can decide if they’re right for your business.

If you do decide to hire a white label provider, be sure to do your research to find a reputable one that will give you the results you’re looking for.

How to Find a Good White Label SEO Provider

If you’re interested in hiring a white label SEO provider, there are a few things you should keep in mind to ensure you find a good one.

Some of the main things to look for include:

1. Proven track record of results

This one is a no-brainer, but you’ll want to see who they’ve worked with in the past and their results.

A good white label SEO provider will have a proven track record of helping their clients improve their search engine ranking and get more traffic to their website.

To find this information, you can check out their website or ask for case studies from past clients.

Make sure you review their record with someone who knows a little bit of SEO, because it can be easy to provide fake wins as an SEO specialist.

For example, an SEO could engage in shady link-building tactics for a certain amount of time to gain quick rankings, but then they could get hit with an algorithm update and then traffic crashes down. In this case, they could just provide screenshots of the gains and not the fall that happened afterward.

2. Experience and qualifications

You’ll also want to make sure the provider you choose has experience and qualifications in SEO.

Ideally, you should look for a provider that has worked in the SEO industry for several years and has helped a variety of businesses with their SEO.

You can find this information on the provider’s website or by asking for references from past clients.

The bottom line is, you want to make sure the provider you choose is qualified to help you with your SEO.

Don’t just take their word for it — do your research to ensure they know what they’re doing.

3. Flexible services

As I mentioned earlier, one of the disadvantages of white label SEO is that you may not be able to get the customized service you’re looking for.

To avoid this, be sure to ask about a provider’s services before hiring them. The main services you want to ask about are technical SEO, content marketing, link-building, and on-page services.

4. Transparent pricing

Finally, you’ll want to make sure the provider you choose has transparent pricing.

Ideally, you should look for a provider that doesn’t have hidden fees and is upfront about their pricing.

To find this information, you can check out the provider’s website or ask for a quote.

Keep these things in mind and you’ll be sure to find a white label SEO provider that can help you improve your search engine ranking and get more traffic to your website.

Now that we’ve discussed how to find a white label SEO provider, let’s take a look at how someone could start their own white labeling SEO service.

How Do I Start White Labeling SEO?

If you’re interested in starting your own white label SEO service, there are a few things you need to do.

First, you need to make sure you have a strong understanding of SEO. This includes having a good understanding of how the algorithms work and what factors contribute to a good ranking.

You should also have a good understanding of how to do link-building, content marketing, and other SEO strategies such as on-page SEO, conversion rate optimization, how to use analytics tools, how to understand data, etc.

If you don’t have this knowledge, I recommend taking some time to learn about it before starting your own service.

I personally recommend working at an SEO agency before trying your hand at your own SEO freelancing or white-labeling services as that will give you the best experience with hands-on SEO and it will allow you to experience making money with SEO.

Then, you need to create a sales deck or pitch to show potential clients what your service is and how it can help them.

This should include information on your pricing, services, case studies, and anything else that would be helpful in convincing someone to use your service.

Once you have all of this in place, you can start reaching out to potential clients and selling them on your service. I recommend reaching out to them by email or LinkedIn message as that tends to be the most effective method. Once you get a few clients and get a good track record, then word of mouth, creating your own website, and continued manual outreach should sustain you.

If you follow these steps, you’ll be well on your way to starting your own white label SEO.

Personally, I recommend offering free audit services where you audit a client’s website for SEO errors, provide them with the report for free but then tell them they will have to pay if they want it fixed.

In conclusion, white-label SEO can be a great way to improve your search engine ranking and get more traffic to your website. Just be sure to do your research and choose a reputable provider.

And if you’re interested in starting your own white label SEO service, be sure to follow the steps I outlined above.

Thanks for reading!